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In this post by Julia May PhotoInterview.ru we look at the topic of how Facebook can be used by Photographers. By the way – don’t forget to ‘like’ the dPS Facebook Page to keep in touch with our latest updates.
Many of you have probably been hooked with Google+ lately and no wonder why. Featuring a unique approach to images, this social network looks as if it was created for photographers.
Thanks to James Brandon you already know why photographers should love Google+ and Twitter, but what about Facebook? Does it have anything to be loved for? Hell yea! Facebook’s appeal for your photography career is too big to be ignored. Let’s study some of the key benefits Facebook provides for photographers and some simple tactics to promote your photography brand on world’s largest social network.
With its recent phenomenon, Google has snatched a big piece of cake from Facebook and even Twitter. Some public personalities and celebrities fuel the fire by officially ditching Facebook for Google Plus. However, there are at least two reasons why you should not abandon Facebook in favor of Google+:
You already know how to get the most out of Google+, now let’s look at some technics for increasing your brand visibility and influence on Facebook.
As opposed to Google+, Facebook gives opportunity to create public presence to both individuals and entities. “But it’s just me and my camera, do I still need a page besides my personal profile?”, you may ask. The answer is yes, definitely. As long as a brand is concerned, a page gives several advantages over a profile, including public visibility on the Internet, unlimited number of people who can connect with you and receive your updates in their news feeds (you can have 5000 friends, and countless fans – isn’t it cool?), and ability to customize your page.
You can find “Create a Page” link in the bottom of any page on Facebook.
The latter is especially relevant for photographers, as you can have your portfolio right on Facebook. There are lots of Facebook page editors available on the Web now, but I’d like to suggest one that I believe fits photographer needs perfectly. It’s MotoFanPages, a free app that allows adding a full-fledged Flash website on your Facebook page in literally several clicks. You get to choose from a variety of design templates, which you can then modify and fill with your content using an integrated content management system. The entire setup takes three steps, and you can also add a so-called fan gate to your page, which enables you to address your new visitors that are not yet fans with a call-to-action message. That’s pretty much for a free tool, isn’t it?
MotoFanPages is a quick way to publish your photo portfolio on Facebook.
Unlike Google+, Facebook hosts an enormous directory of applications. However, Facebook apps aren’t limited to
Zynga’s opiate games third-party products, some of them come standard on your profile and page and it’s up to you whether to take value out of them or not. Here are a few tips on how photographers can utilize Facebook natural apps:
– Don’t leave the Info tab blank. Fill it with your biography, contact info and testimonials. Facebook pages are indexed by search engines, so plugging keywords here and there might work.
– Tag your clients and relevant pages in the Photos. This will automatically send your picture in their news feeds and keep the circles on water going. Note, that you can’t tag people when you are logged in as Page. Pages can tag pages, people can tag people – this is how it works.
Use Facebook suggestion feature to tag clients, related pages, and communities in your photo.
Di Fruscia makes a good use of the Notes app on his page.
Most likely, we will all see this coming to Google+ at some point. Meanwhile, you can give your photography brand an additional boost using Facebook advertising. Don’t worry, it doesn’t necessarily mean big expenses. With the right targeting and message, you can get it be as much or as low as you want. Facebook ads deserve a separate post. A few tips to help you get started:
Your ad should be compliant with Facebook Advertising Guidelines.
According to various surveys, from 34% to 57% of people like a brand on Facebook because they want discounts and special offers. Sweepstakes and contests are proven ways to attract people’s attention to your profile. However, remember that quantity is not always better than quality. Giving away an iPad you will probably get twice as more fans as you would get giving away your limited edition print, but the effectiveness of the iPad-driven crowd is questionable.
British horror photographer Daniel Tunstall gives away a limited edition print to everyone who posts a creative idea on her Facebook wall or Twitter page.
Facebook offers a line of nine social plugins, but there are only three of them I would recommend you to install on your photography website:
Facebook Comments is a great tool to share your content with max efficiency.
In conclusion I’d like to say that the best way to promote your name on Facebook or any other social network, is to provide people with great content. They come there to see your amazing images, and once they are amazed, they will like it, +1 it, and tweet it, for sure.
Julia May is a social media enthusiast and blogger, whose interest in photography results in PhotoGalleryCMS project and PhotoInterview.ru, a blog dedicated to the interviews with talented photographers from all over the world.