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Samsung SL720

The Samsung SL720 (named the Samsung PL70 in Europe) is the second new compact digital camera to be announced this week by Samsung. It has a more advanced spec sheet than it’s little brother with a 5x optical zoom lens (starting with a wider 28mm focal length and extending to 140mm), 12.2 megapixel image sensor and 3 inch LCD display.

The Samsung SL720 also boasts the ability to shoot HD video that allows you to ‘pause and re-record’ movies in one movie clip.

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The Samsung SL720 has both optical and digital image stabilization and comes with not only face detection but face recognition (you can program it to recognize up to 20 faces which it will prioritize when you’re taking shots but also to help you find people when in playback mode).

Samsung SL720 News Release

Samsung Digital Imaging, leaders in innovation and digital imaging, today announced the release of the compact 5x optical zoom, 28mm Wide Angle PL70; a camera which combines innovative technology and user-friendly features in a streamlined, stylish package.

Take fantastic group pictures and wide landscape shots with the wide angle lens, and get closer than ever in crisp focus with the 5 x optical zoom; the perfect feature combination for amateur photographers.

HD Movie Recording
The 12 mega pixel PL70 includes HD movie capture so you can ‘Pause and Re-record’ high definition videos and super sharp movie-quality recordings in one movie clip – a Samsung patented function. It also features HDMI connectivity so you can see your video creations on the big screen via an optional cradle.

Smart Auto (Scene Recognition)
The PL70 features a 3.0” (230K) TFT LCD screen and Samsung’s new “Smart Auto” (Scene Recognition) technology which has 11 optimized picture pre-settings such as Portrait, Night portrait, Macro, Macro Colour – helping people take the perfect shot regardless of the conditions. You can also use these settings when sorting through your photos – making it quick and easy to find all the photos or videos you’ve taken.

Smart Album
The PL70 includes Samsung’s unique “Smart Album” Digital Contents Management system; a program built into the camera that significantly reduces the time it takes to find your favourite photos – so it’s quicker and easier to store and manage your photo collection. The clever navigation program automatically organizes photos based on the date they were taken, their contents, colour, or themes – so you’ll never have an excuse for losing a photo again.

Face, Smile and Blink Detection
Samsung’s Perfect Portrait System is also included in the PL70; “Face Detection” locates the subject’s face within the frame and automatically adjusts focus and exposure to ensure better composition and image quality for portraits; in “Blink Detection Mode” the camera takes a series of shots when closed eyes are detected so friends and family are always captured with their eyes open; in “Smile Mode” a picture is automatically taken when smiles are detected and, in “Beauty Shot” mode, facial skin is retouched for a brighter and smoother skin tone. Samsung’s Self Portrait is also included within the PL70 – a beep sounds when faces are positioned centrally so you don’t have to be behind the camera to take the perfect shot.

Dual Image Stabilisation
Samsung’s Dual Image Stabilization technology combines Digital and Optical image stabilisation to ensure outstanding photos without blur – even in low light conditions. Couple this with a highly sensitive ISO 3200 that offers a faster response to light, you can capture great low light shots without needing any flash.

The PL70 is available in a range of colours including red, pink and silver and has a recommended retail price of £199 from leading high street and online retailers from August 2009.

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Darren Rowse
Darren Rowse

is the editor and founder of Digital Photography School and SnapnDeals.

He lives in Melbourne Australia and is also the editor of the ProBlogger Blog Tips. Follow him on Instagram, on Twitter at @digitalPS or on Google+.

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