Pentax Optio W80

Pentax Optio W80


Earlier this week Pentax announced a new addition to their ‘rugged’ line of camera – the Pentax Optio W80.


The 12.1 megapixel Pentax Optio W80 is being promoted by Pentax as their ‘most shock and waterproof digital camera ever’.

It is operational to depths of 16 feet for up to two hours at a time, is able to withstand drops of up to 3 feet, is dustproof and able to withstand temperatures between 14 and 104 degrees Fahrenheit.

Apart from it’s ‘rugged’ features the Optio W80 has a 5x optical zoom lens (28mm equivalent at it’s widest), a 2.5 inch LCD screen, shake reduction, face detection (up to 32 faces), 30 frames per second 720p movie mode, takes SDHC cards and has 33.7 megabytes of internal memory.

The W80 comes in Cardinal Red, Azure Blue and Gunmetal Gray.

Expect to see the Pentax Optio W80 in stores in July 2009 for $299.95. It is available at Amazon for pre-ordering.


The Official Announcement of the Pentax Optio W80 from Pentax

Pentax Announces Its Most Shock And Waterproof Digital Compact Camera Ever: The Optio W80

GOLDEN, CO (June 24, 2009)…The manufacturer that builds digital cameras to go boldly where none have gone before has announced the PENTAX Optio W80. More adventure-proof than ever, this latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).

PENTAX first introduced dunkable digital cameras in 2003 to the delight of outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio W80’s waterproof design withstands depths of up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video for up to two hours. On dry land, the rugged, shockproof design protects against drops of up to 3.3 feet to protect the camera from hard use and occasional spills. Also featuring 12.1 megapixels, a 5X internal optical zoom (equivalent to 28-140mm), a slim one inch body, and a wide angle 28mm lens, the Optio W80 offers an expanded perspective that is ideal for landscape, group and more confined shots. With a PENTAX-developed imaging engine and a high-performance PENTAX zoom lens, the Optio W80 delivers brilliant, high-quality images with well-defined details. A Super Protect (SP) coating applied to the mineral crystal cover of the internal zoom lens helps repel water, grime and finger marks.

Other important features in the Optio W80 include a:

  • Coldproof design that allows the camera to be used in sub-freezing temperatures of 14 degrees Fahrenheit (-10 degrees Celsius), ideal for cold weather activities such as skiing and snowmobiling.
  • 2.5 inch LCD monitor that features anti-reflective coating, making it easy to view, even in bright sunlight.
  • Widescreen, HD movie capture that records resolutions up to 1280×720 pixels at full-speed 30 frames per second.
  • Fast Face Detection technology that sees up to 32 faces in 0.03 seconds, with Smile Capture and Blink Detection, for perfect portrait shots.
  • Pixel Track Shake Reduction (SR) that ensures sharp images in any lighting condition, without adding high ISO noise. Digital SR and Movie SR are also available.
  • Close focusing, Super Macro mode that brings out the details in even the smallest subjects as close as 1 cm (less than one inch).

Available in Cardinal Red, Azure Blue and Gunmetal Gray, the Optio W80 will be available in July 2009 for $299.95 USD. To help keep the Optio W80 fresh and at hand, PENTAX offers a custom designed clear protective skin ($16.95 USD) and a comfortable floating wrist strap ($20.00 USD). More information about the Optio W80 and these accessories is available at:


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Darren Rowse is the editor and founder of Digital Photography School and SnapnDeals. He lives in Melbourne Australia and is also the editor of the ProBlogger Blog Tips. Follow him on Instagram, on Twitter at @digitalPS or on Google+.

Some Older Comments

  • matthew February 3, 2010 11:29 am

    This camera is the best thing that i have seen in a Point and shoot. From day one i hit the pool to test it out, WOW
    to my surprise it really works. Its rough and though design is great to carry around for day to day photos that I might other wise miss out on. Good Camera.. I love it.

  • aoblau August 5, 2009 05:55 pm

    HD movie records resolutions up to 1280×720 pixels and Fast Face Detection technology up to 32 faces is nice feauture, i like

  • Sam Michel July 30, 2009 10:02 pm

    Pentax launches new Pentax Optio W80 new dustproof, waterproof, coldproof camera. Camera comes with 12.1 mp camera with 5x optical zoom. It is also comes with shockproof, if it fall down from 3 feet of height than it doesn't have any problem with that. It's these compatabiity makes this camera exceptional than others.

  • jessebekas June 29, 2009 09:02 am

    I've got the W60, the previous model, and LOVE it. Bought it for a vaca in the Bahamas, and now it's my main point and shoot.

    Love the internal zooming lens, HD video, super wide, and awesome macro.

    Screen was a bit hard to see in sun, and underwater, so hopefully the new coating makes a difference.

    I wish it had options for more manual controls, but you have so many "scene" setting options, you can almost always find one that will get you a great shot.

    I'd definitely recommend it.