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There are a number of inspiring books on photographic techniques from portraiture to lighting, travel photography to post processing. Depending on the type of photography you want to get into, and your level of experience, book resources can be largely based on personal preference. When it comes to the ins and outs of business contracts, or marketing, no matter what your photographic preference, there are some books that should absolutely be on your shelf.
One such book is Elyse Weissberg’s “Successful Self Promotion for Photographers” by AMPhoto Books. Over the years I’ve spent shooting, rarely have I come across a resource guide so packed with empowering information for helping me build my business.
Weissberg’s book is divided into 10 sections. Each addresses a unique issue in building, marketing and promoting your business. At the end of almost every chapter is a list of “dos” and “don’ts” as extra tips. Whether an amateur or professional, you will find this book well worth the $30 (actually it is currently on special at Amazon for just under $20).
The first two chapters mainly outline solid start up points for amateurs. It includes questions and direction to define personal goals, the importance of being true to the way you want to create yourself in the photography business including your image, your services, your experience and your styles. Weisberg also puts together a power packed list of building personal market strategies.
Want to know how to find your market and build your work to please that clientele? Chapters three and four give in depth coverage of winning strategies behind building on the desires of your market by showing how you can provide everything they want through ads and portfolio’s. Weissberg takes the time to describe how this can look different in a variety of markets including magazine, fine art, fashion and design.
One of the greatest advantages to Weissberg’s book is the practicality of the content presented. If the first step to being valued as a photographer begins with understanding your own value, then Chapters five and six will give you fresh perspective. Weissberg sets you on your way with practical skills with creating a marketing plan based on your tastes, your budget, and your clientele market.
Chapters seven through ten wrap up with other fantastic marketing ideas especially for photographers: from gaining recognition through portfolio review, to designing sourcebook ads, mailings, and understanding your client’s language.
Not only a great resource, but also an engaging read that wont leave you with anything less than dozens of ideas for expanding your photography business and your own marketing techniques.
Grab a copy of Successful Self-Promotion for Photographers from Amazon.