Deal 7: How to make money through your photography
Olympus have just released the new Olympus E-P1 – their first ever Micro Four Thirds format camera and the world’s smallest digital camera that is able to take interchangeable lenses.
‘It’s not a point and shoot and it’s not an SLR’ is their catch cry – so what is it?
The first thing that grabbed my attention about the Olympus E-P1 is that it’s got a very retro style (reminiscent of the Olympus Pen range of yesteryear) – but this is no retro camera. It’s got a 12.3 megapixel Live MOS image sensor (also found in their E-30 and E-620 DSLRs) and TruePic V image processor.
The E-P1 has a 3 inch LCD (230,000 pixels), live view mode for framing shots (you can get an external viewfinder as an optional extra – it mounts in the flash hot shoe), has face detection (up to 8 faces per shot), ISO of 100 to 6400, shutter speeds of 2-1/4000 (and bulb), 19 scene modes and intelligent auto mode.
The Olympus E-P1 also shoot video in HD – 30 frames per second at resolution of up to 1280×720 pixels.
The camera does not have a built in flash but you can get an external flash to fit into it’s hot-shoe.
It’s small – 4.8 x 2.8 x 1.4 inches and weighs just 11.8 ounces.
Other features include – In-body Image Stabilization, dust reduction, multiple exposures, digital leveler and a variety of in-camera creative features for manipulating both still images and video.
Lenses – this is an interchangeable lens camera and there are two to choose from when purchasing. Here’s the pricing details from Olympus (USD):
The E-P1 will be available in stores in July. Pre-order one at Amazon here (prices listed at Amazon are cheaper than those listed by Olympus).
Here’s how the Olmpus E-P1 looks with the viewfinder or flash attached.
We’ve included the official announcement of the E-P1 from Olympus below.
OLYMPUS UNVEILS A NEW ERA WITH THE E-P1: NOT A POINT & SHOOT. NOT AN SLR. IT’S A PEN. WHAT WILL YOU CREATE?
Experience Incredible Multimedia Creative Freedom Blended with Digital SLR Image Quality, HD Video and Stereo Audio in a Compact Camera Body
CENTER VALLEY, Pa., June 16, 2009 – A new era of digital imaging begins today with the launch of the Olympus E-P1. The world’s smallest 12.3-megapixel interchangeable lens system camera blends the high-quality still images of a digital single lens reflex (DSLR) with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity within an ultra-portable body. The easy-to-use E-P1 expands your creative horizons and its diverse multimedia features offer something for everyone. Built for today’s visual generation who lead active lives online and offline, the E-P1 will make you rethink what you can do with a camera.
Shooting spontaneous images of your daily life usually means snapping small, grainy images with your cell phone or using a point-and-shoot if it’s handy. A DSLR delivers incredible image quality, but most aren’t compact enough to roam with you. Now, the E-P1 changes the game with a compact body that delivers the professional quality images of a DSLR without the bulk. Moreover, its sharp HD video capture and stereo audio helps you live a better-documented life because you’re carrying one portable camera rather than a DSLR, an HD camcorder and a high-end audio device.
You can share more of your life with the world when the E-P1 travels with you. Make your Facebook, MySpace, Flickr, YouTube, Twitter and personal blog postings unique by capturing and sharing more videos and photos. You can chronicle more of the life you actually lead, rather than just special occasions you prepare for, like weddings, holidays and birthday parties. Since it’s the only camera to offer in-camera art filters for both still photography and videos with high-end audio, even your everyday activities will look and sound amazing!
“The E-P1 is designed for the mobile, visual generation that lives active lives online and off, and its portability ensures that it will go with you wherever life takes you,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “As someone who has shot with an SLR most of my life, I’m excited that SLR-quality images can be captured with a camera this compact and portable. The E-P1 truly allows you to capture it all with the highest still photo image quality blended with HD video, high-end audio, multiple exposure and creative art filters in one small, stylish camera.”
They say that the pen is mightier than the sword, and now the E-P1 takes self-expression to a whole new, powerful level. Olympus has a long history of miniaturizing camera technology. The first-generation Olympus PEN appeared in 1959 and led the way to high-quality images in a small package, matching SLR cameras’ performance of the era.
Today, Olympus utilized its miniaturizing and engineering expertise to create a slimmer body, removing the optical viewfinder and mirror box found inside a traditional DSLR, to create a small but high-quality interchangeable lens camera. By reducing its lens mount diameter, Olympus also enabled the production of smaller and lighter lenses to match the E-P1’s body size.
The new camera’s high-end, stainless-steel body is easy to handle and carry, and has the styling and refinement of a precision watch. Its retro-chic look turns heads, from tech aficionados and camera buffs to the fashion-conscious and everyday point-and-shooter. Built to be solid, it fits comfortably in a jacket pocket or a handbag for a night on the town, or to take on any spontaneous adventure. The E-P1 lets you do more and go more places while capturing your life, thanks to its compact size – 4.75″(W) x 2.75″ (H) x 1.43″ (D) – and light 11.8-ounce body. Attention to detail is visible in every aspect of the camera’s retro-style metal body design, available in either silver or white with accompanying new small and lightweight Olympus M. ZUIKO Micro Four Thirds lenses: 14-42mm f3.5-5.6 (28-84mm equivalent) and 17mm f2.8 (34mm equivalent).
The new E-P1 offers many great features derived from the E-System, as well as many breakthrough innovations, including:
The E-P1 erases all doubts about whether a compact camera can take images that are equal to those taken by a DSLR, because it has everything you need to produce vibrant DSLR-quality images: a large 12.3-megapixel imager, In-body Image Stabilization, fast Imager Autofocus, the proven Olympus Dust Reduction System and the new TruePic™ V Image Processor.
As the first Micro Four Thirds camera from Olympus, the E-P1 provides the same image quality as current Four Thirds format E-System cameras because it has the same image sensor size as the E-30 and E-620 DSLR models, but in a much smaller body. This high-performance 12.3-megapixel Live MOS image sensor delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.
Any lens attached to the E-P1 will deliver blur-free images thanks to three modes of In-body Image Stabilization that compensate for up to four steps EV (exposure value). Mechanical Image Stabilization works to automatically compensate for camera shake in low light or when using a telephoto lens. And because the E-P1 is the world’s smallest interchangeable lens camera with built-in Image Stabilization, you’ll feel comfortable taking it on the road with you to capture the action.
What you see on the new camera’s 100 percent accurate, 3-inch full color HyperCrystal LCD is what you get. Consumers accustomed to composing and focusing using a point-and-shoot camera’s LCD will appreciate that the E-P1 offers the same easy, seamless experience when shooting still images or videos. With the new Live Control function, icons appear on the LCD, making it easy to compose, edit and shoot pictures or videos without stopping to access various menus. The E-P1’s fast Imager Autofocus in Live View also enables you to compose, focus and capture the shot quickly and easily without ever taking your eyes off the large LCD.
The LCD displays 230,000 pixels in vivid color and includes HyperCrystal technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 176 degrees, which ensures that images can be composed from even the most obscure angles.
You don’t have to waste precious time worrying about dust ruining the perfect image; instead, spend more of that time shooting with the E-P1. The proven Olympus Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™, a patented ultrasonic technology that vibrates to remove dust and other particles from the front of the image sensor, capturing it on a special adhesive membrane every time the camera is turned on.
The E-P1’s Live MOS image sensor is complemented by Olympus’ next-generation TruePic™ V Image Processor, which produces clear and colorful photos using all the pixel information for each image to provide the best digital images possible. The new image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to an incredible ISO 6400), enabling great results in low-light situations.
Olympus pioneered easy-to-use Art Filters for still images captured inside its E-System DSLRs, and now those same In-Camera Creative Features are built into the E-P1 with a fresh twist – they can also be applied to High Definition video recordings to take your videos to a new level of creative expression and put you in the director’s chair.
Your movies and YouTube videos will have the incredible clarity of HD whether Art Filters are applied or not. Just imagine how dramatic and unique your videos will appear with any one of the six in-camera Art Filters applied as effects: Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film or Pin Hole. Whether you’re a videographer, documentarian or established director – or just want to shoot like one – Art Filters set your images and videos apart from the pack. Since they’re built into the camera, you can achieve dramatic results on the go without needing a computer or editing software.
Because the E-P1 is an interchangable lens system camera you have more creative options in composition for video capture, to add to your visual palette. You can attach any one of the new super-compact Micro Four Thirds lenses or, because the camera can accept many of the other Four Thirds Format lenses with an available MMF-1 Four Thirds System Lens Adapter, you can add anything from an extreme wide-angle fisheye lens to a super telephoto lens for a wide range of expressive options. All the while you will have more DSLR-like control over depth of field, focus, white balance and ISO.
When viewing the LCD in Live View, Art Filter effects and settings like white balance and exposure are viewable right on the LCD, and their impact is seen instantly on the display. This real-time monitoring offers amazing versatility and creative control, and users who apply a setting have instant gratification because what they see on the camera’s LCD is what they’ve captured. For musicians used to applying audio effects like reverb to their instruments before recording them, the concept of setting the E-P1 to capture precisely the kind of image they want before they press the shutter makes perfect sense. For imaging purists who want to shoot without filters, and apply them to unfiltered images inside the camera later, or just edit images back at their computers, the E-P1 provides these options and opens more in-the-field creative possibilities.
With the E-P1’s Multiple Exposure function available for still image capture you are free to tell a visual story your way, whether in a portrait, a landscape or a combination of both. The image capture options allow you to shoot one shot, then another and combine them in real time, or capture both shots separately and combine them in the camera later. Overlay your face on top of your pet’s face. Create an “identical twin” of yourself. Put the moon in the sky at noon. Your ability to manipulate space and time makes this new creative multimedia device a veritable time machine.
You can often achieve greater photographic expression by framing a scene in a unique way. The E-P1 provides four aspect ratios that serve as masks to frame your image to the desired proportions, including: the standard 4:3 aspect ratio that is perfectly suited to an 8 x 10-inch enlargement; the 16:9 aspect ratio that will display your images beautifully on a widescreen television; and other popular aspect ratios such as 3:2 and 6:6. The Multi-Aspect Shooting further expresses your creative vision when combined with Art Filters and multiple exposures.
Like the innovative Olympus LS-10 portable audio recording device that puts the power of a recording studio in your pocket, the E-P1 features uncompressed 24 bit/96kHz Linear PCM recording capability to capture the rich sound quality of your scene. When you shoot with the E-P1, it’s like having a sound technician built into your camera to capture the nuances of the audio happening all around you. It has the versatility to record and play back in the WAV format and can record with its built-in stereo microphone. Whether recording audio while shooting a video or adding audio by recording a narration to your still images, the E-P1’s audio sounds as great as its images look.
Content is king, and with the E-P1 you have your own portable kingdom of still images, HD video, and audio to remix at your command. In playback mode you can seamlessly mix stills and movies inside the camera to create a multimedia slideshow and dub in one of five built-in dramatic background music options to provide a soundtrack for your cinematic creation. Plug the E-P1 into any HD television with an HDMI cable and show off your masterpieces to your audience before the DVD arrives in stores.
The E-P1 is equipped with 19 automatic scene modes for effortless picture taking. Standard scene modes like Night-Scene, Portrait and Landscape are easy-to-use solutions for everyday shooting. Capturing beautiful portraits is easy with the new ePortrait Mode. It enables you to smooth your subject’s face – all in the camera and before capture! Additionally, edits can be made post-capture using the ePortrait Fix mode.
Shooting scenes with both highlights and shadows can often be dicey because of the extreme contrast between dark and bright areas. The E-P1 addresses this challenge with Shadow Adjustment Technology that adjusts for extreme light variations and maintains visible detail in both the shadow and highlight areas of the scene. Now users can see and preview the gradation on the Live View LCD and capture images showing the shadow detail they saw. This feature is also accessible in the Edit menu after the shot has been taken.
The E-P1’s Face Detection reduces the chance of blurred subjects in images by recognizing up to eight people’s faces and the background, tracking the faces within the image area, even if people are moving, and automatically focusing and optimizing exposure for sharp, brilliant portrait pictures (ideal for large family or party group photos).
If you don’t want to change camera settings every time you’re shooting something different, then the E-P1’s Intelligent Auto Mode is for you. It automatically identifies what you are shooting (Portrait, Landscape, Night + Portrait, Macro, Sports) and adjusts settings to capture the best result depending on the situation. First-time users will enjoy this quick and hassle-free feature, which does the thinking for them and produces incredible images like a pro.
The New Super Control Panel with Live Control technology, along with the camera’s intuitive button layout, enables you to see both the image and the controls on the 3-inch HyperCrystal LCD, making the camera simple to use. The E-P1 records to SDHC media cards to accommodate large files including videos with In-Camera Creative Features and uncompressed audio.
The E-P1 is equipped with an internal Digital Level Sensor that detects the camera’s pitch and roll and indicates it on the control panel. This Digital Leveler is a tremendous benefit when capturing landscapes. Level the perfect coastline shot on your next tropical vacation without being tethered to a computer and editing software.
To enable accurate manual focusing the E-P1 provides MF Assist Function and Magnification Display. In S-AF + MF or MF, the MF assist enables you to zoom up the central part of the image by up to 5 times by turning the focus ring. The Magnification Display lets you magnify the image on the LCD by up to 7X at the touch of a button. Additionally, if you use the dial, you can boost magnification all the way up to 10X for more precise manual focusing.
This mode divides the image area into an 18 x 18 grid, metering each of the 324 separate cells to obtain optimum exposure. In addition to 324-division ESP metering, center-weighted metering and spot metering modes are also available.
In addition to the new Micro Four Thirds lenses, Olympus also offers an optional Clip-on Optical Viewfinder for use with the Micro Four Thirds 17mm f2.8 (34mm equivalent) lens. The MMF-1 Four Thirds System Lens Adapter enables all Olympus ZUIKO Digital lenses as well as Four Thirds System lenses from Sigma, Panasonic and Leica lenses to attach to the E-P1. If you have Olympus OM lenses and want to attach them to the E-P1, that is possible with the MF-2 OM Lens Adapter. Additionally, an optional FL-14 flash unit, suitably small for the camera, adds more lighting versatility to your shots.
Use the included Olympus Master 2 software (Mac and PC) to easily download images from the camera or other external device, such as a USB drive, and automatically organize them into albums and groups and by date. Develop high-quality RAW images, apply Art Filter effects, edit and print images. Update camera and lens firmware through the software and download additional menu languages. A direct link makes uploading your images and videos to YouTube™ easier than ever.
Extend the capability of Olympus Master 2 with Olympus Studio 2. In addition to the functions of OLYMPUS Master 2, this software includes a lightbox mode and selection marks for comparing and sorting multiple images. RAW processing is enhanced with additional controls for finer adjustments. The trial edition can be used for 30 days after installation. After the trial period has expired, a license key is required for further use.
The Olympus E-P1 will be available in July 2009. It includes E-P1 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Registration card.
E-P1 Body Estimated Street Price: $749.99
E-P1 Body with ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $799.99
E-P1 Body with ED 17mm f2.8 with optical viewfinder Estimated Street Price: $899.99
February 5, 2010 10:09 pm
Way too overpriced. Too much marketing hype behind the price over the sensor. It's all consumer psychology and confusion tactics.
This sensor is only 1/4 size of a full frame DSLR sensor like the Nikon D3, D700 or the Canon 5D Mark II. Image quality may be comparable to lower-end DSLRs that have 1/3 size sensors. But it cannot compare to a full frame DSLR sensor or even a Nikon FX size sensor like the D90. And the $8000 24mp Nikon D3X still cannot come close to 35mm film. 35mm film cannot compare to medium format film. Image quality is the main reason why medium format film is still the choice of serious landscape photographers. Sensor/Film size matters when it comes to image quality. Megapixel count is just marketing hogwash.
If you're serious about shooting and enjoy shooting in dim light, got with a camera with a bigger sensor.
July 26, 2009 03:32 pm
Back in the dark ages I had a Pentex auto 110. It was incredibly small and had a number of interchangeable lenses, filters etc. It was set up like an SLR but was 110 film cartridge. I adored it, I had wide angle, micro, etc and the whole kit would fit in my purse. You couldn't blow the prints up to poster size but had excellent quality for photo albums. I was in the military and carried it all over Europe including in “no photography” areas as it was so small. It disappeared somewhere during a move and I have been waiting for its equal ever since!
July 22, 2009 06:43 am
I have the camera. It is sharp, easy to navigate through, and like the Contax G1 and G2 series from 9 or 10 years ago. Nice weight to it. The only drawback, but that's fine, you have to use it like a point and shoot camera, but if you put the strap on it, and you sling that around your neck, and hold the camera straight out in front of you to focus, it provides terrific stability. Mind you, there is built in anti-shake capability. But I was shooting pictures at twilight at an 1/8th of a second 5.6 and they were pretty sharp, and that was at 1,000 ISO. I love the camera. And once the adaptor is available, I can use my other Olympus lenses. My criticism of Olympus is they are slow to getting their products out. I would love the 17 mm lens but it is still not available.
June 28, 2009 03:29 am
I'm just excited about the fact that I don't need to buy a whole new set of lenses! With the adapter, I'd be happy just to see how my 50m F2.0 and 25mm F1.4 are going to perform on it!
June 21, 2009 04:08 pm
At last - may there be an affordable pocket rangefinder coming soon from Oly that will replace my beloved 35 RC. Don't need a removable lens - just that 17mm/2.8 and we are good to go!
June 20, 2009 01:43 am
Looks like a possible LX3 killer.
I'll wait first for an equivalent 50mm f/1.4-1.8 lens to see how big that setup is though.
June 19, 2009 01:45 am
As an Oly E510 user, this looks sweet as all my lenses will work on this body. It also has better image quality and dynamic range than my E510. I previously had a Canon S3 which was compact enough to take everywhere, but the E510 has limited the use based on size. This would provide the small size when needed, and the ability to use my macro or 70-300 zoom (600mm equivalent with the Oly 2x multiplier on there sensor/optics).
If I'm going to drop $600 on a new E620 body and still have the size issues, then $750 is not that much more painful with added functionality. Besides, prices always fall and soon, because the must come out with the E-P2 in less than 12 months. In the two years I've had the E510, they came out with the E520 and E620, so patients can be a virtue.
June 18, 2009 02:44 am
well you guys totally missed out the point
it is the most compact size camera with the sensor size of a a real DSLR....
ur T1i or D5000 totally can't beat it in size department.
nobody come close to it..
not even panasonic G1
June 18, 2009 12:26 am
Really nice concept! I'm sure the price will go down very soon. So, waiting a while could safe money.
June 17, 2009 05:57 am
No optical viewfinder, a 2.8 lens, and $750? Hmmm.
This does NOT look like the "decisive moment digital" we've all been looking for. However, the proof will be in the pictures and performance. I guess we just have to wait and see.
Cheers to Olympus for taking a chance on a camera like this though.
June 17, 2009 04:37 am
ok.. i just read the review on dpreview.com and according to that this is an E30 without a viewfinder and flash so i guess the price is then justified.. i bet tey'll come out with a lower spec cheaper model in the future..
June 17, 2009 03:56 am
nice camera!! considering its got a dslr sensor i believe the image quality should be at par with dslrs.. retro looks.. all good.. but the PRICE!!! i doubt people ready to spend that much will choose this over a proper dslr.. and people who spend that much just for the look are few and far between.. lets see.. maybe they change their strategy later
June 17, 2009 03:30 am
no way...part of what i pay for is the 'look' of a dSLR, sure it's a high end camera with inpressive features, but the look of a camera is what gets people to "move out of the way" when you're trying to get...the shot!
too much money for my preference...i'd pay no more than $350.00
June 17, 2009 02:14 am
Samantha, actually the picture quality can and probably will be even better than the T1i. You will be able to autofocus in HD movie mode, which is a pretty big deal, and it records sound in stereo instead of mono.
Go to www.dpreview.com and look at the sample movies and pictures. It will blow you away.
I can tell you I have an SLR and I am drooling over this. Sometimes you need portability(most of the time) and you want to be discreet. Now you can have the quality and portability, so when you want to film your kid's piano recital you don't have to lug an SLR out of a camera bag, you just pull this out of your purse.
Beautiful idea and execution. Expect Canon and Nikon to attempt to copy this idea very soon.
June 17, 2009 02:07 am
I'm having the the same reaction as dotlizard above me. I am saving for a T1i, and I imagine it's probably a lot more versatile than this camera. I guess for being the world's smallest interchangeable lens camera, they've got to charge a little extra but if it's not a DSLR, I'd bet the images are not as good, no matter what they say.
June 16, 2009 11:06 pm
is it wrong I want one just for how cute it looks?
June 16, 2009 09:14 pm
'It’s not a point and shoot and it’s not an SLR'. Yeah, and with how much they're charging you could get both a p&s and a dSLR instead.
June 16, 2009 06:06 pm
At first I thought this was pretty exciting, loved the retro look and the futuristic innards. Then, I got to the price.
I'm just not convinced that this has the same value as the T1i that I'm saving up for at present -- they occupy a very similar price point, but from first impressions I feel like if I did choose this one, it would be for the style. I will have to see some independent reviews and re-read all that information in more depth, because I'd simply love to have something this beautiful.
June 16, 2009 05:43 pm
It's intriguing. My first thought was that I would have loved it have been even more retro in its styling. My second thought was that I didn't really like the look of it at all, but seeing it with the viewfinder attached made me change my mind - thats a sexy camera! I'll look forward to seeing what it can do, but I agree with the person above - I certainly couldn't afford one at that price. It'd need to be half that...
June 16, 2009 05:28 pm
It looks nice, but it'd need to be a lot less than $750 to be justifiable.
June 16, 2009 04:21 pm
YESSSS!!! good move OLY! this will go nicely with my XA. i want to know where the shutter is located... if it has no mirror did they manage to place the shutter in the lens? i don't see a need for a sensor sized shutter, but this will be a quite camera regardless of where the shutter is. this means the Pano/Lieca DMC LX1 just got the boot.
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