Service 101

[PowerPix]

Here are some thoughts to consider:

Choice - Consumers want selection and choice. Although, too much choice can confuse ("a confused mind always says no"). How are you positioning yourself?

Value-added - Getting more than you pay for is "Value Added". What do you do for your clients that is "above and beyond" and how do you convey it to your new customers? What services do you provide that are outside of the scope of regular photography? (Can you graphically design the Mona Lisa in HDR, etc.)

Quality - Consumers will pay more for better quality. What is it about your company that makes it stand out from the others? Could it be the extra mile you go to communicate? Do you highlight these "differentiators" in your promotional material?

Service - Photography is a service business. Say it again… photography is a service business. A certain portion of the population will always be willing to pay for higher levels of service.

Discounts - Everyone wants discounts. This demand is becoming more and more visible as the quality of cameras is increasing and allowing consumers to do more for themselves. There will always be those willing to pay for full service, so photographers not willing to discount their fees must concentrate on the other consumer demands. Remember, consumers WILL pay more for quality , service , and convenience .

[Gobae]

Originally Posted by PowerPix

Value-added - Getting more than you pay for is "Value Added".

So THAT'S what that over-used buzz word means. I always had some mental picture of them writing "value" on the product during manufacture so they could say "Value (was) Added".

[PowerPix]

Hahaha!!!!!

Ingredients: High fructose corn syrup, corn syrup, sugar, glucose, dextrin, dextrose, maltodextrin, sucrose, xylose
May contain less than 2% VALUE. Contains traces of Quality.

That is some pretty "sweet" ingredients!!!