I'll go against the flow and ask you what is the end goal in the business? To build it up and sell it? To make a little cash on the side? The reason I ask is if you have plans to turn it into a legitimate business, have employees and possibly sell it, then naming it after yourself will make it harder to do that. Also, and I hate to say this, but if something bad ever happens and you need to rebrand, it is also much more difficult to shake the stigma if its attached to your name.
As I say this, my business is named after me as well, so there are positive sides as well (like increased name recognition, some advertising benefits, etc).
No right or wrong answer.. just strategy.
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