Honestly, I've been really happy with how many people pass around my website address. And facebook, thank God for facebook!! I post my favorites with a watermark (usually just whichever I chose for my site), tag the people, their friends see it, and before I know I'm booking a couple more.
Sometimes local businesses will set business cards out also. Not sure how small your town is, but the public library here has a bulletin board where I posted an ad a couple times. I actually never had anyone call because of that though, it was all word of mouth or seeing my site.
Craigslist maybe?
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