Your final image looks great. It would be nice if you had more depth of field. Looking at your sooc shot it is underexposed. There is a lot of white in there so the camera is going to try and make it gray - you need to compensate for that with upping your exposure compensation. Getting the exposure right would have also made your image less flat/better colors. Even then you still may want to punch up the color in post to your liking.
It is not easy to get the box perfectly white and not have your subject blown or have the edges of the subject haloed. Experiment with your exposure comp and see how close you can get. Then use your PS tool to paint over the any hints of gray and to punch up the colors to your liking.
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