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Old 10-30-2009, 04:24 PM
olgabe olgabe is offline
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Location: Dallas, TX
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Quote:
Originally Posted by Xposurepro View Post
If you are going to invest in the sales presentation, I would recommend projection. A big projection with sappy music to make the mom wipe away a few tears. Sitting around a computer screen or a table full of prints does not create this emotion. Emotion leads to sales and a big projection leads to the desire for larger prints and canvas wraps.
Sure they might "want" to have time to think things over at home .. talk about it .. talk about it some more .. think about the bills .. think about buying less prints. Don't give them the choice. If you do want to offer online viewing, offer it for 3 days. If they don't make their purchase within 3 days they are going to have to pay a fee for you to re-activate the online gallery. It's a extremely common business practice and it's in place for a reason. You want them to spend their money on emotion and impulse.
Interesting thought.. do you think this would work as well if your clients are getting digital negatives as a part of their package?
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