I have but one word for you....bubbles! Kids love bubbles and you can get cute pictures of him playing with bubbles/blowing bubbles.
Also, have the parents bring a favorite toy or stuffed animal, blanket, whatever.
Do try too many actual "posed" shots. He'll get tired of that in a hurry. Play peekaboo with him, you and the camera. Play whatever games come to mind. High energy, let the kid run, wander, and ponder.
Above all, get down on his level!! Don't stand above him and take the shot.
Have fun, and good luck!
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