A whole lot of Nothing is STILL NOTHING
Let me be clear, yes you should have some sort of range of photos that you offer for your particular package, to give them a fair idea of what they will end up with.
But, you should also be aware that "Joe Photo" down the street is offering double what you are. So what do you do?
Well, one, you should know competition. What are their packages, pricing? Is their work less than, as good or better than yours? A little detective work will be in order to get all of this. A phantom shopper is one way.
2) Now that you are knowledgeable about the competition you can design your business plan accordingly. You do have a business plan, don't you?
3) Educate your clients when you sit down with them. With your knowledge of the competition, you can answer almost all of the questions that come up regarding comparisons in pricing, coverage and customer service.
4) Finally, Show them your work! Ask them, do you want a lot of so so photos or do you want excellent quality work? Events are a ONE TIME chance, do they want to save a couple of bucks that bad?
As they say "The cheap comes out very expensive"
Good Luck
JM
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Capturing Moments In Time
D700, Nikonos, Hasselblads
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