This use to be red. It's 14 years old now. I think I'd call it reddish brown now. I worked at HJ Heinz in Pittsburgh in 1994 and this was in the collection of a giftbox the others in the chem lab gave me upon leaving. I don't think I'd eat it, but my wife probably would. She ate my 1991 Jaromir Jagr peanutbutter sometime around 1999..... (she didn't know it was 8 years old, and I was HOPPIN mad! I keep the 1992 Pittsburgh Penguins Wheaties far away from her, LOL)